AL ROSS PHILOSOPHY
Al Ross was sent to America when he was 13. His parents sent him to live with his brother because they wanted a better life for their children. Was it hard being a 13 year old boy, living in a new country without his mom and dad? Yes, it was hard. But out of that diversity rose a man who achieved success and understood the value of doing things right. Living such contrast helped him to quickly recognize the polarity of most everything: good/bad, quality/short-cuts, integrity/compromise, truth/lies, promises/fakers.
He started his own business at the age of 28 with $200 in his pocket. He took a lot of chances but knew true north and stuck to that moral compass. He made promises and kept them. He sold quality and he delivered. He grew his little company to one of the largest and most respected in Texas.
While he was building a successful company, he also built his own home. A home unlike any other in his neighborhood, in the area or even in the city. It was unique in depth of detail and quality. It was unique in the amount of thought and synergy it produced – every element was hand selected or custom designed to create a certain personality – it was a co-creation between vision, inspiration and love.
When Al sold his company in 2011 he took time to carefully orchestrate his next adventure. He knew he loved to create, he knew he was passionate about quality and value and he knew Houston was the most vital, prosperous city in the country and that it was gaining more respect and appreciation each year.
So he created Al Ross Luxury Homes in the finest areas in Houston. He wanted others to experience luxury, value and quality beyond anything they ever had before.
Just as any luxury brand does – from Chanel to Louis Vuitton (LVMH) – Al Ross controls every part of the process, from lumber to tile and every single detail in between. This ensures the Al Ross brand and gives meaning to your home.
WANT TO LIVE
Your home is an expression of you. It’s your signature. It’s the symbol of who you are and what you believe about quality and life and your participation in all of it. It isn’t about keeping up with the Joneses because the Joneses are irrelevant. It’s about keeping up with you.
You have a certain expectation about what it should be like to own and live in your home. But more often than not, today’s home builders don’t live up to that expectation. That’s because they’re focused on selling the house, not your experience of owning your home. Innovation and uniqueness have long given way to “this is how we’ve always done it.” Buying a house from a typical builder or even a typical architect was okay when you had a more simple goal of just owning a house.
But you’re not that person any longer. Your style has evolved. Your expectations have grown. You will no longer accept what’s been done before. You are ready for the experience of purchasing, owning and living in a home to be something entirely unique and exciting.
Think of Al Ross Luxury Homes as your personal home ownership concierge. The kind of service, attention and confidence you find at hotels like the Peninsula Hotel in Hong Kong, Hotel George V in Paris or the Ritz-Carlton in Tokyo. Everything is done for you. Everything is done with precision, with the highest quality and with the peace-of-mind knowing our brand is on the line. We won’t ever compromise….ever.
Exclusive. One of a kind. Beyond comparison. Masterpiece. These are words used to describe works of fine art accompanied by million dollar price tags. Al Ross Luxury Homes involve the same level of creativity, vision, artistry and mastery used to create masterpiece artwork in the design of a home.
From the classic European inspired architecture and livable modern design to the finest materials and master artisanship, every aspect of an Al Ross Luxury Home is unprecedented in attention to exacting detail and artistry.
By blending the best of the old and new, traditional architecture with modern conveniences, we create the ultimate in luxury – innovative homes that are elegant, comfortable, functional works of art.